We are looking for an experienced and results driven Senior Digital Marketing Manager to lead in the development of our short and long-term digital marketing strategies for our various products, brands and businesses. This role offers an incredible opportunity for the successful candidate within a fast paced, entrepreneurial organisation that is expanding and diversifying its business. As a Senior Digital Marketing Manager, you should have in-depth digital marketing experience and the tactical knowledge of channel implementation. You should also be able to provide forward-thinking ideas to build and maintain a strong company digital presence, whilst working closely with different teams to ensure consistency through all digital marketing channels and integration with other marketing disciplines.

Salary: £45k-£60k dependent on experience

Contract: Full time, permanent

Senior Digital Marketing Manager Duties

Reporting directly to the Group Marketing Director, you will form part of a team of skilled marketeers. Key responsibilities:

• Lead the overall digital strategy and development of strategic opportunities and business vision.
• Build and maintain best in class digital presence and continually prove ROI
• Translate business objectives into coherent and measurable business plans with tangible deliverables. Expanding brand presence, attracting new customers and delivering conversion rate optimisation strategies.
• Set up and manage the digital marketing strategy across multiple brands and products across all digital media inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels.
• Shape and manage digital marketing budgets against ROI and KPI's
• Develop marketing automation and lead management processes, nurturing consumer journeys to convert and manage new acquisitions and existing customers.
• Communicate effectively with key internal and external stakeholders at all levels
• Manage Digital media agency partners.
• Research and report on digital marketing trends.
• Collaborate with our Data and Analytics teams to lead in the development of data-driven digital solutions.
• Translate digital performance data into measurable insights to drive core business objectives, inclusive of regular reports with comprehensive metrics and actionable insights to optimize performance and future campaigns. Utilising analytics tools to gauge success and retargeting attributes to build audiences.
• Champion a data centric approach whilst testing hypothesis and using results to harness learnings and optimise campaigns.
• Stay informed on the latest platform and marketing best practice. Cultivate strong relationships with platforms gaining access to emerging features and technologies.
• Identify and implement individual training plans for team members to improve knowledge and practical skills to meet the departments business objectives.

Senior Digital Marketing Manager Requirements

We are looking for a talented and ambitious individual who is eager to have a hands-on role actively applying their experience and latest trends in digital marketing. The successful candidate will need to have excellent planning skills, with a proactive and energetic personality and exceptional interpersonal skills. You will be an experienced digital marketeer with suitable qualifications/ degree in marketing and a track record of developing and implementing digital marketing strategies. Technically capable with an in-depth knowledge of all digital channels.

• Proven work experience in a similar position, with 6 years plus in digital marketing
• Demonstrable experience in planning and implementation of successful digital marketing activities
• Strong understanding of all current digital marketing channel's inclusive of PPC, SEO, Affiliate Marketing, Partnerships and Social Media Channels, along with integration
• Solid knowledge of online marketing tools and best practices
• Hands on experience with SEO/SEM, Google Analytics, Wordpress, SEMrush and CRM software
• Proven analytical, insight and MI experience and best practice.
• Technical familiarity with web design
• Excellent analytical and project management skills
• Strong team management and communication skills

Digital marketing strategies are extremely important for our company's success, this role will play a crucial role in achieving our business goals and objectives.

About Us

Lloyd James Media Group is a leading and well-established data and media company in Consumer Marketing within the UK. Our services are employed by multiple organisations across financial, retail and service sectors. We are part of a wider group of businesses within the legal and service sector and act as a centralised marketing function across all disciplines for all group businesses. We have experienced substantial growth levels within the past three years, with major plans for growth through new products this year and beyond.

We are looking for an experienced and results driven Digital Marketing Manager to lead in the development of our short and long-term digital marketing strategies for our various products, brands and businesses. This is a hands-on role that offers an incredible opportunity for the successful candidate within a fast paced, entrepreneurial organisation that is expanding and diversifying its business.

Salary: £35-£40k Depending on experience

Digital Marketing Manager Duties

In this role, you will be managing our digital marketing portfolio and driving the development and execution of our digital strategy. Your responsibilities will include:

• Collaborate closely with the Head of Digital to develop, implement, and manage an award-winning digital marketing strategy, across multiple group companies/ brands
• Oversee and manage all digital marketing channels to ensure brand consistency and meet the company's objectives.
• Develop and manage effective online marketing campaigns and lead the execution across various digital channels, including SEO, SEM, Email Marketing, and social media.
• Draft, edit, proofread, and improve content across all digital platforms ensuring quality, clarity, and adherence to the brand voice.
• Design and implement high-performing landing pages aimed at improving user experience and conversion rates.
• Conduct thorough website analysis and tracking metrics to understand user behaviour and make necessary improvements using Wordpress editor plugins.
• Collaborate with cross-functional teams to enhance UX, driving the implementation of recommendations to enhance customer satisfaction and engagement.
• Research and report on digital marketing trends
• Translate digital performance data into measurable insights to drive core business objectives, inclusive of regular reports and actionable insights to optimize performance and future campaigns.
• Stay up-to-date with digital technology trends and propose innovative ideas to increase digital marketing effectiveness.
• Monitor competition to drive insight for continuous improvement.
• Produce insight and analysis reports using GA4 and social media platforms.

Digital Marketing Manager Requirements

The ideal candidate will have a proven track record in digital marketing, a strong understanding of current online marketing concepts, strategy, and best practices, and experience in SEO, PPC, Email marketing, and social media. Experience with CRM systems, landing page design, and a basic understanding of UX is highly desirable. Superior attention to detail, process-driven, and ability to adapt in a fast-paced environment are must-have qualities.

• Minimum 2 years' experience as a Digital Marketing Manager or similar role in a fast-paced environment. Agency experience is a plus.
• Proficient in managing all digital marketing channels.
• Expertise in website analytics tools (e.g., Google Analytics), SEO/SEM, email marketing, and social media platforms.
• Proficient skills with content layout, placement and amendment within websites using Wordpress editor plugins
• Strong understanding of how all digital marketing channels function.
• Tactical knowledge of channel implementation
• Solid knowledge of web design and UX principles.
• Understanding of CRM systems.
• Skills in mocking up landing pages and system integration processes
• Superior proofreading and copywriting skills with a keen eye for detail.
• Exceptional project management and team management skills.
• Strong analytical and decision-making skills.
• Excellent written and oral communication skills.
• A passion for digital marketing with a constant drive to stay up-to-date with the latest trends and best practices.

About Us.

Lloyd James Media Group is a leading and well-established data and media company in Consumer Marketing within the UK. Our services are employed by multiple organisations across financial, retail and service sectors. We are part of a wider group of businesses within the legal and service sector and act as a centralised marketing function across all disciplines for all group businesses. We have experienced substantial growth levels within the past three years, with major plans for growth through new products this year and beyond.